Home / Knowledge / News / Apparel/Garments / Vietnamese apparel makers regain domestic market share
Vietnamese apparel makers regain domestic market share
20
Jan '12
Several Vietnamese apparel producers have successfully regained their share in the domestic low and medium-cost market segments, which were previously under the dominance of China-made goods.

Shopping centres and fashion streets in the HCM City that vend domestically made apparels are now attracting good number of buyers.

Ninomax, Viet Thy, Ha Gatini, An Phuoc, N&M and Viet Tien stores have been witnessing heavy rush in the evenings.

At its Ha Gatini outlets, Nhat Ha Company has launched a whole new range of products, especially intended to cater to middle-income buyers during Tet – the Lunar new year.

There are several buyers who are ready to pay about VN$ 300,000 (US$ 14.4) for buying a dress of this brand.

Buyers in the age group of 16-23 years are mainly getting attracted by the vibrant colours and trendy designs of apparels displayed at Ninomax shops, which are owned by the Viet Fashion Joint-Stock Company.

Selling shirts for only VN$ 300,000 to VN$ 500,000 (US$ 14.4 to US$ 24) per piece, Viet Tien and An Phuoc shops are becoming preferred shopping destinations for male consumers.

While domestic apparel markets are flourishing, sales of fashion and accessory shops vending China-made items at Nguyen Dinh Chieu and Le Van Si streets, particularly those vending women apparels, are declining, although their products are priced only in the range of VN$ 200,000-500,000 (US$ 9.6- 24).

The positive trend for the domestic apparels is also reflected in Vinatex Mart's sales volumes, which were 57 percent higher during the New Year season this year than last year.

The company invested around VN$ 500 billion (US$ 24.03 million) for embellishing its stores' shelves with new goods for Tet shopping season.

At present, all Vinatex shops are generating sales worth VN$ 9 billion (US$ 432,692) per day, which is 192 percent higher than sales during normal days.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search