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Arçelik to join Woolmark Apparel Care licensing program
Jan '12
Turkish appliance manufacturer Arçelik has placed the world's most recognizable textile logo on its BEKO branded front-loading washers. The Woolmark logo on the wool cycle of these approved machines represents their ability to take care of machine washable wool.

To gain the Woolmark Apparel Care logo, the BEKO branded washing machine was tested for its performance at an independent, AWI-Authorised Laboratory with Woolmark Test Methods. Permission to use the logo came after meeting various quality Specifications.

Testing involved 100% wool fabrics and compared the performance of the BEKO machine wool cycle against a standard laboratory washing machine to remove soil and to wash without causing felting shrinkage.

The Woolmark logo is now used by eight of the world's top 10 selling home laundry appliance manufacturers. The Apparel Care symbol represents quality care for quality wool.

The Woolmark Apparel Care program covers the testing and approval of domestic laundry goods including washing machines, tumble driers, irons, detergents, fabric softeners, and bleaches.

Earlier this year, the Woolmark was judged by the UK Creative Review design magazine as the greatest logo of all time.

Founded in 1955, Arçelik Group operates in consumer durables and consumer electronics sectors with its production, marketing and after-sales services. Arçelik Group has approximately 21,500 employees worldwide, including 14 production facilities throughout the world, in Turkey, Romania, Russia, China and South Africa.

The Woolmark logo is the world's best known textile brand. The value of the Woolmark brand is well established the world over in the apparel, interior textiles and home laundry sectors. For textile products, the Woolmark logo provides consumers with guaranteed fibre content and an assurance of quality.


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