Home / Knowledge / News / Apparel/Garments / Demand for plus-size apparels growing in India
Demand for plus-size apparels growing in India
23
Jan '12
Apparel retailers in India are turning their attention to the plus-size segment and are introducing more designs and sizes to cater to the growing demand for extra-large clothes.

Plus-size clothing is meant for overweight people, who generally have waistlines over 36 inches.

In some metro cities, it is estimated that around 30 percent of customers are on the lookout for plus-size clothing. These shoppers want clothes that would make them look and feel good.

Delhi-based Biba Apparels Pvt. Ltd, which retails traditional salwar-kameez for women, was among the pioneers to offer a plus-size category for its customers.

Speaking to fibre2fashion, Mr. Siddhartha Bindra, Managing Director of Biba, said, “We have been in the plus-size category for more than 15 years. We already have a loyal customer base and around 10 percent of our sales come from the larger size clients. Our business in this segment is growing at about 35-40 percent.”

Price-wise, however, these clothes are a little costlier. Mr. Bindra informs, “We charge around 5-10 percent extra for the larger sizes because of the material used and cost of production, viz. fabric, embroidery, embellishments, etc., which increase the costs substantially.”

Ms. Mamta Rawal, owner of Delhi-based boutique Bella Ragazza, which caters only to plus-sized customers, says, “The need for plus-sized clothes is increasing these days. There is more consciousness about health and other aspects among people, but for some medical reasons or may be because of family histories, they tend be on the heavier side, which, of course, they cannot change.”

“Another reason for growing demand for plus-size clothes is that people who are on the heavier side also want to look good. They are also wearing more stylish clothes, irrespective of their sizes, as they too want to stand out in a crowd,” she adds.

However, designing clothes for a plus-sized customer is a challenge. Ms. Rawal says, “The challenge is to understand the body type of the client and make sure that the apparel does not make her look bigger than the actual size. We have to design the couture and camouflage the garments in such a manner that it gives a tapered look and make the client look slimmer.”

“Another important challenge is to get the job done rightly from the tailors. It is very easy to design for the leaner people but to design for plus-size people and to make them look slimmer by at least 10-15 percent is a big responsibility on the shoulders of a designer,” she explains.

Mentioning about growing demand for plus-size, she informs, “At my bridal couture store, there is a 40 percent rise this year in the demand for larger clothes, compared to last year.”

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search