Home / Knowledge / News / Apparel/Garments / Milano Unica & Intertextile Beijing form new partnership
Milano Unica & Intertextile Beijing form new partnership
01
Feb '12
Ushering in the spring/summer 2012 season, a new partnership, between the Intertextile and Milano Unica trade fair brands, has been officially confirmed.

“We are 100% certain that this strategic alliance will strengthen Intertextile's presence not only in China but worldwide, as well as reinforce our shifted focus towards the mid to luxury markets across Asia-Pacific,” commented Mr Detlef Braun, Member of the Executive Board for Messe Frankfurt GmbH. The collaboration will bring together Italy's most prestigious weavers as well as the region's most well-known luxury fabric and accessories producers, imbuing the essence of finely made Italian products.

This new pavilion will be located within the SalonEurope, which traditionally groups exhibitors across European countries under one convenient location. To date, nearly 5,000 sqm of trade space has been confirmed from a host of European suppliers. Among some of the well-known Italian fabric mill producers already confirmed are Loro Piana and Zegna plus many more.

In 2012, the hall will also be re-launched with special artistic direction by Ms Nelly Rodi. “We envision a couture spirit to revamp the SalonEurope in a fashion-forward way,” said Ms Rodi, international trend expert and director of NellyRodi Agency, a creative laboratory that observes international trends from Paris, France since 1985.

The modern layout mixes fashion, culture, food, trends and high quality fabrics and accessories from Europe including Germany, Italy, Turkey and the UK. Both exhibitors and buyers invited into the refurbished SalonEurope will enjoy exclusive entry into different zones. Among them are:

- Business zone – private booths for negotiations and talks on-site
- Relax zone – a lounge area offering beverages, food and WiFi services
- Fashion & trend zone – avant-garde fashion and textile designs from Europe

Intertextile Beijing


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search