Home / Knowledge / News / Apparel/Garments / PUMA to develop BMW Motorsport licensed products
PUMA to develop BMW Motorsport licensed products
04
Feb '12
PUMA announced it has entered into a new multi-year partnership with BMW Motorsport. The global Sportlifestyle brand has become the Official Supplier of team and racewear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nürburgring. PUMA will also assume the role of Exclusive Licensed Partner for BMW Motorsport for the product categories of Footwear, Apparel and Accessories.

This new partnership, effective from 1 February 2012, will see PUMA benefit from prominent branding locations on all BMW Motorsport racing cars and all Race and Teamwear for BMW Motorsport technical staff. With BMW re-entering the DTM racing class in 2012 following an illustrious history in GT car racing, PUMA will outfit drivers Martin Tomczyk, Bruno Spengler, Andy Priaulx, Augusto Farfus, Dirk Werne and Joey Hand with the latest innovations in fireproof technology.

In 2004, PUMA first partnered with BMW Motorsport, through its involvement with the BMW Williams Formula One team. This relationship continued when BMW acquired Sauber F1 to become BMW Sauber F1, and after BMW ceased its Formula One activities in 2009 to reorganise its activities, PUMA and BMW Motorsport have once again joined forces with this new deal.

PUMA will also develop BMW Motorsport licensed products for global sales and distribution. While existing motorsport markets in Europe are a key focus for this distribution, a strong emphasis will be placed on expanding sales performance of BMW Motorsport products in emerging markets, particularly in Asia Pacific and the Americas.

“It is great to have such a well-known and reliable partner as PUMA on board again at such an exciting time for us,” said BMW Motorsport Director Jens Marquardt. “The link between BMW Motorsport and this successful company has grown over the years and goes as far back as the 2004 season. It is hard to imagine our team and driver apparel without the characteristic PUMA logo. As a strong partner in the field of licensed products, PUMA will play a major role in ensuring that our fans around the world enjoy the products from the BMW Motorsport collections.”

Christian Voigt, Senior Head of Global Sports Marketing at PUMA said: “PUMA is delighted to once again be working with BMW Motorsport, following the successes we enjoyed with them through their tenure in Formula One. Their heritage in competitive motorsport and automotive engineering is so impressive, and their global profile derived from this makes them another strong partner for PUMA in motorsport. Through our experience in licensed product development and distribution we are fully confident this will be a successful partnership for both parties, and we hope to grow it in the years to come.”

Dr. Thomas Goerdt, Head of Lifestyle Collections in the BMW Group, added: “From 2012, BMW will be even more active and prominent in motorsport than it has been in recent years.For this reason, securing this partnership with PUMA was a priority for BMW Lifestyle right from the start. As leading sport lifestyle brand, PUMA boasts a unique wealth of expertise and proficiency in developing and distributing licensed products on a global scale. Bearing in mind the great success we have enjoyed together in the past, we are looking forward to continuing this partnership.”

Puma AG


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search