Home / Knowledge / News / Apparel/Garments / Chinese sports brand Li Ning to reduce staff to cut costs
Chinese sports brand Li Ning to reduce staff to cut costs
09
Feb '12
Li Ning Company Limited announces that in light of its proactive reform initiatives and its 2012 business development plan, the Group has adjusted and optimised its organisational structure.

The adjustment in organisational structure represents part of the Group's ongoing strategic reforms. Through the adjustment, the Group endeavours to sharpen its focus on the core business, optimise its organisational structure, enhance its operational efficiency, and improve its net profit margin.

For the Group's front-office business development departments such as Marketing, Sales and Product divisions, while the Group ensures to devote necessary resources, it will further improve control and management of cost effectiveness. As for departments related to non-core businesses such as the Group's other brands division, the Group will further consolidate these divisions in order to focus the Group's resources on its core business.

Regarding back-office function departments such as Human Resources, Information and Technology, and Strategic Development divisions, the Group will streamline the organisational structure of these departments to increase operational efficiency, lower human resources cost, and channel resources to the Group's core business.

There will be corresponding adjustments in the personnel and responsibilities of related departments to reflect the changes made during the organisational restructuring. The restructuring includes streamlining the workforce, consolidation of resources and motivation of performing employees. The Group stresses that the direction of its overall strategic developments will not be changed after this organisational restructuring.

Commenting on the organisational restructuring, Mr. Zhang Zhiyong, CEO of the Group said, "As with our continuous communications with the capital market and the public, in view of the transformation China's sporting goods industry is going through as well as the Group's determination for proactive reforms, ongoing restructuring of the organisation and human resources is a necessary step in order to achieve the Group's goals in reforms and strategic execution."

Mr. Zhang further emphasised, "The adjustment is beneficial to the Group's long-term development. On one hand, the optimised organisational structure helps to enhance operational efficiency and reduce headcount-related expenses. On the other hand, it also further hones the Group's human resources management and also strengthens its performance-oriented and results-oriented corporate culture. The Group will also utilise more effective measures to identify and motivate talents, allowing them to flourish and dedicate themselves towards achieving our common goals."

Mr. Li Ning, Chairman of the Group, also said, "With our excellent talent pool and positive experience in organisational reform, the Group is well prepared for the current adjustment in organisational structure. The Board of Directors and I have confidence in the capability of the current management team in ensuring stability of the business operations."

"The management team will also continue its focused effort in the execution of the Group's future development strategy as well as in enhancing operational efficiency and effectiveness of strategic execution, laying a solid foundation for the Group to achieve its long-term vision."

Li Ning Company Limited


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search