Home / Knowledge / News / Apparel/Garments / ControlFreak to address fit and comfort challenges
ControlFreak to address fit and comfort challenges
10
Feb '12
Wacoal, the leading intimate apparel brand, unveils ControlFreak, a new revolutionary shapewear collection, that's specifically designed to accommodate a woman's unique proportions while being comfortable and supportive. Wacoal has spent years perfecting the fit for the upper half of the body, now with the launch of ControlFreak the brand takes a look at the lower half.

ControlFreak aims to fill a gap in the market with a focus on women's unique figures and varying body types. The new collection provides more specialized and specific solutions with women's body types in mind – Apples or Pears. Both styles aim to solve curvy fit and comfort challenges, while offering smoothing, control and support. The Apple brief is proportionally designed for a fuller waist and hips.

It features panels to lift the rear, smooth the mid-section and gentle leg openings for comfort. The Pear brief is proportionally designed for fuller hips and rear. It has strategically placed tummy control, relaxed leg openings and panels to maximize curves.

"At Wacoal, we embrace curves and understand every woman has unique proportions," said Bob Vitale, Executive Vice President of Marketing and Sales for Wacoal America. "The new ControlFreak is designed to fit different body types and address fit and comfort challenges that many women experience currently. ControlFreak is unlike any other shapewear on the market and we can't wait to share this new collection with our consumers."

ControlFreak will be available in black, naturally nude and cappuccino in sizes S - XXL. Wacoal additionally offers a variety of shapewear styles from the contour camisole and hi-waist brief to long leg shaper and anti-cellulite iPant to fit your lifestyle and shapewear needs.

Internationally-celebrated for its exceptional fit, quality and absolute comfort, women of all shapes and sizes have come to depend on Wacoal.

Wacoal

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search