Home / Knowledge / News / Apparel/Garments / ControlFreak to address fit and comfort challenges
ControlFreak to address fit and comfort challenges
10
Feb '12
Wacoal, the leading intimate apparel brand, unveils ControlFreak, a new revolutionary shapewear collection, that's specifically designed to accommodate a woman's unique proportions while being comfortable and supportive. Wacoal has spent years perfecting the fit for the upper half of the body, now with the launch of ControlFreak the brand takes a look at the lower half.

ControlFreak aims to fill a gap in the market with a focus on women's unique figures and varying body types. The new collection provides more specialized and specific solutions with women's body types in mind – Apples or Pears. Both styles aim to solve curvy fit and comfort challenges, while offering smoothing, control and support. The Apple brief is proportionally designed for a fuller waist and hips.

It features panels to lift the rear, smooth the mid-section and gentle leg openings for comfort. The Pear brief is proportionally designed for fuller hips and rear. It has strategically placed tummy control, relaxed leg openings and panels to maximize curves.

"At Wacoal, we embrace curves and understand every woman has unique proportions," said Bob Vitale, Executive Vice President of Marketing and Sales for Wacoal America. "The new ControlFreak is designed to fit different body types and address fit and comfort challenges that many women experience currently. ControlFreak is unlike any other shapewear on the market and we can't wait to share this new collection with our consumers."

ControlFreak will be available in black, naturally nude and cappuccino in sizes S - XXL. Wacoal additionally offers a variety of shapewear styles from the contour camisole and hi-waist brief to long leg shaper and anti-cellulite iPant to fit your lifestyle and shapewear needs.

Internationally-celebrated for its exceptional fit, quality and absolute comfort, women of all shapes and sizes have come to depend on Wacoal.

Wacoal

Must ReadView All

Textiles | On 1st May 2017

FESPA to showcase digital, screen, textile industries

Stage is set for FESPA 2017 at the Hamburg Messe, Germany during May...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X