Home / Knowledge / News / Apparel/Garments / ControlFreak to address fit and comfort challenges
ControlFreak to address fit and comfort challenges
Feb '12
Wacoal, the leading intimate apparel brand, unveils ControlFreak, a new revolutionary shapewear collection, that's specifically designed to accommodate a woman's unique proportions while being comfortable and supportive. Wacoal has spent years perfecting the fit for the upper half of the body, now with the launch of ControlFreak the brand takes a look at the lower half.

ControlFreak aims to fill a gap in the market with a focus on women's unique figures and varying body types. The new collection provides more specialized and specific solutions with women's body types in mind – Apples or Pears. Both styles aim to solve curvy fit and comfort challenges, while offering smoothing, control and support. The Apple brief is proportionally designed for a fuller waist and hips.

It features panels to lift the rear, smooth the mid-section and gentle leg openings for comfort. The Pear brief is proportionally designed for fuller hips and rear. It has strategically placed tummy control, relaxed leg openings and panels to maximize curves.

"At Wacoal, we embrace curves and understand every woman has unique proportions," said Bob Vitale, Executive Vice President of Marketing and Sales for Wacoal America. "The new ControlFreak is designed to fit different body types and address fit and comfort challenges that many women experience currently. ControlFreak is unlike any other shapewear on the market and we can't wait to share this new collection with our consumers."

ControlFreak will be available in black, naturally nude and cappuccino in sizes S - XXL. Wacoal additionally offers a variety of shapewear styles from the contour camisole and hi-waist brief to long leg shaper and anti-cellulite iPant to fit your lifestyle and shapewear needs.

Internationally-celebrated for its exceptional fit, quality and absolute comfort, women of all shapes and sizes have come to depend on Wacoal.


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search