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Channel [V] to sell branded apparels at cafes in India
20
Feb '12
Channel [V], the television channel that offers music, will be soon offering branded apparel range at its café chain V Spot Café + Bar in India.

The initiative is part of the channel's plans to attract maximum attention of its core target group – the youth.

Last year, the channel unveiled its first V Spot Café + Bar in Delhi and it plans to open a second café in Gurgaon.

The firm also has plans to open cafes through a franchising model at Bangalore, Chandigarh, Indore, Kolkata and Pune during the next six months. The company will get a share of royalty from the income earned at each café opened on franchising model.

Channel [V] intends to open 30 V Spot Cafe + Bars across the country over the next five years.

Currently, the firm is in talks with few companies to rollout a range of V branded apparel, which would be sold at the cafes.


Fibre2fashion News Desk - India

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