The three-person team that acquired Broomley-based John Partridge clothing brand a year ago has signed up 200 retailers to sell John Partridge line of waxed and tweed jackets.
The team consisting of ex-Barbour executives Gary Newbold and David Reay, and Nick Oliver, former Managing Director of Penny Plain, plan to expand the brand's presence to about 500 stores in UK and abroad by the end of 2012.
To rejuvenate the once famous brand, Gary Newbold, who formerly headed the design division at Barbour, has designed two new collections that include a more stylish outerwear.
The new owners of John Partridge have unveiled new designs for quilted jackets, canvas clothing and down jackets and have presented their latest collections at various fashion events in Berlin and London.
The new collections are being sold across the UK and through the company's agents in Denmark, France, Germany, Norway, Italy and the US.
When the trio bought the brand from Leicester-based Bollin Group, its sales were less than £1 million per year. Mr. Nick Oliver, one of the new owners, said the brand's sales have surged rapidly during the last 12 months.
Mr. Oliver said they are getting good response for their efforts to make the brand more elegant and modern, while retaining its traditional appeal.
He revealed that they are completely reviving the brand and are in talks with several leading department stores for selling its products, which is likely to hugely increase its sales and profitability.
Currently, John Partridge contracts job work to manufacturers in Eastern Europe. But, it now plans to shift some work back to the UK and it is in talks with manufacturers at present, which includes two of them in the country's Northeast.
Fibre2fashion News Desk - India
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