Home / Knowledge / News / Apparel/Garments / Dessy launches After Six at retail
Dessy launches After Six at retail
01
Mar '12
The Dessy Group is pleased to announce the launch of the first After Six tuxedo sold at retail in over 20 years. Smart Apparel U.S., a part of the Youngor Group, Ltd. designed and will manufacture the new 'Paragon' tuxedo, which Dessy will introduce at retail in spring 2012. Gentlemen may individually select their correct size in the separates as the coats and trousers are available in different sizes, allowing them to size perfectly "off-the-rack".

A pioneer in the tuxedo rental industry, After Six began in 1903 as a suit and overcoat business founded by Samuel Rudofker, a Ukrainian immigrant who cut coats in his Philadelphia row house. The Rudofker family led the way for making the tuxedo available for the masses – as a fashionable yet sturdy garment tailored for rental houses. Through its history, the brand's tuxedos have adorned Hollywood royalty and are known for evoking the message of personal and refined style for any gentleman.

The Dessy Group acquired the After Six brand in full in March 2011, after many changes in the tuxedo company's ownership and liquidation in 2011. The Dessy Group has been creating bridesmaid dresses as a licensee of After Six since 1997.

Utilizing its talented design team and remaining true to the After Six spirit, Smart Apparel U.S. created a modern classic in the 'Paragon' tuxedo components. With its two button notch lapel and wool fabrication, the 'Paragon' is a gentleman's perfect garment. The tuxedo is handsomely complimented with the color-coordinated collection of 'Paragon' men's formal accessories including ties, pocket squares, vests and more. Also unique to the 'Paragon' tuxedo is the 'bowtie and hourglass' patterned lining. Matching ties, pocket squares, vests, cufflinks and studs will be available in this new pattern in three color ways.

The tuxedo will be offered primarily through a new website, due to launch in March 2012, where visitors will find a timeline of archival images and historic ads from After Six as well as articles and information about current tuxedo trends and 'how-to' guides. The tuxedos will also be made available to over 4000 bridal retailers in the U.S. and Canada.

Marketing plans include a new ad campaign 'The Perfect Couple' which will be promoted in consumer print publications such as Martha Stewart Weddings and Brides.

With the newly launched After Six tuxedo, Dessy will continue to sell the After Six bridesmaid collection, bridal gowns and a convertible prom dress based on Dessy's extremely popular twist bridesmaid dress. Beginning Spring 2012, the entire wedding party will be able to dress in After Six apparel for Bridal, Tux and Bridesmaids.

The Dessy Group is a leading manufacturer of bridesmaid dresses, social occasion dresses, flower girl dresses and destination wedding gowns under the labels Dessy Collection, After Six, Alfred Sung, Lela Rose Bridesmaid and Sandals Destination Wedding Dresses.


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search