Home / Knowledge / News / Apparel/Garments / Net-a-Porter acquires Chinese e-commerce platform
Net-a-Porter acquires Chinese e-commerce platform
03
Mar '12
London-based Net-a-Porter Group, the world's premier online luxury fashion retailer, has announced takeover of Chinese e-commerce portal Shouke Limited, as a part of its plans to penetrate and expand in the Asia-Pacific market.

Net-a-Porter, which was acquired by the Richemont Group in April 2010, presently manages three e-commerce websites – TheOutnet, Net-a-Porter and Mr Porter, and now is eager to tap the full potential of the Asia-Pacific region.

Launch of TheOutnet's Chinese version this month would mark the first step of Net-a-Porter's entry into the Chinese market.

TheOutnet, a segment of Net-a-Porter, sells past seasons' collections. Around 100 brands would be offered on the new portal at up to 80 percent discount.

Net-a-Porter.com would be the next to enter the Chinese market, initially through a Chinese-language version of its iPad application and then with the launch of a simplified website version.

Mr Porter, the website focusing on menswear, would be the last to enter the Chinese market in 2013.

Looking to better penetrate in the Asia-Pacific region, Net-a-Porter is also geared up to launch a distribution centre in Hong Kong, next year. Presently, the company already operates distribution centres in London and New York. The three centres would serve to deliver the orders of the three websites of the company.

Just like the customers in London and Manhattan, Hong Kong customers would also be offered same day delivery, while orders of other customers across the globe would be delivered within 24 hours.

Presently, the Net-a-Porter Group vends around 400 brands in 170 countries. After the launch of Net-a-Porter.com in 2001, the group launched The Outnet in September 2009 and then further enhanced its range as it procured Koodos.com. This was followed by the launch of Mr Porter website in February 2011.

Net-a-Porter's turnover for 2010-11 was recorded at €6.89 billion, 33 percent more than the earnings of the previous fiscal.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search