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Net-a-Porter acquires Chinese e-commerce platform
03
Mar '12
London-based Net-a-Porter Group, the world's premier online luxury fashion retailer, has announced takeover of Chinese e-commerce portal Shouke Limited, as a part of its plans to penetrate and expand in the Asia-Pacific market.

Net-a-Porter, which was acquired by the Richemont Group in April 2010, presently manages three e-commerce websites – TheOutnet, Net-a-Porter and Mr Porter, and now is eager to tap the full potential of the Asia-Pacific region.

Launch of TheOutnet's Chinese version this month would mark the first step of Net-a-Porter's entry into the Chinese market.

TheOutnet, a segment of Net-a-Porter, sells past seasons' collections. Around 100 brands would be offered on the new portal at up to 80 percent discount.

Net-a-Porter.com would be the next to enter the Chinese market, initially through a Chinese-language version of its iPad application and then with the launch of a simplified website version.

Mr Porter, the website focusing on menswear, would be the last to enter the Chinese market in 2013.

Looking to better penetrate in the Asia-Pacific region, Net-a-Porter is also geared up to launch a distribution centre in Hong Kong, next year. Presently, the company already operates distribution centres in London and New York. The three centres would serve to deliver the orders of the three websites of the company.

Just like the customers in London and Manhattan, Hong Kong customers would also be offered same day delivery, while orders of other customers across the globe would be delivered within 24 hours.

Presently, the Net-a-Porter Group vends around 400 brands in 170 countries. After the launch of Net-a-Porter.com in 2001, the group launched The Outnet in September 2009 and then further enhanced its range as it procured Koodos.com. This was followed by the launch of Mr Porter website in February 2011.

Net-a-Porter's turnover for 2010-11 was recorded at €6.89 billion, 33 percent more than the earnings of the previous fiscal.

Fibre2fashion News Desk - India

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