Home / Knowledge / News / Apparel/Garments / CURVExpo – a successful event
CURVExpo – a successful event
Mar '12
The CURVExpo February road show started in Las Vegas just before Valentine's day and running on different days than Magic. The early February start time resulted in a slower start of the shows, although the number of buyers was consistent with the 2011 February show (1917). The Industry applauds the change of Las Vegas Fashion week dates in February 2013 that will take place after Valentine's day.

The CURVENV Las Vegas attendance profile has continued to grow and become more global: 15% of the attendance came from overseas this year with a large contingent of Canadian stores (88), followed by Japanese and Mexican retailers. The states most strongly represented were California, New York, Nevada, and Florida. Major retailers shopped the show floor, including Dillards, Amazon, Zappos, Fred Segal, Fresh Pair, Hautelook, JC Penney, La Maison Simons, Lane Bryant, Neiman Marcus, Top Drawer Houston Texas, and Tres Jolie, and placed more orders on site than expected.

With a full house in attendance, The So Curve Fashion Show at the Crazy Horse Paris presented its 4th edition.

New this season: 43 Brands participated in the “Meet, Discover, and Win” raffle and gave out $1000 worth of merchandise (retail value). In addition, CURVENV Las Vegas raffled off 10 iPad 2's loaded with information from participating brands. Among the 53 lucky winners were Bravo, Allure Swimwear, Love the Beach, Jule Lingerie, Romantic Motions, and Bra Garden.

The CURVExpo road trip continued with CURVENY New York on the East Coast at the Javits Center in New York from Feb 21-23. The long lines at the registration desk gave a picture of what a great turnout we had with a 5% increase in buyers (2339). The order-taking was quick and successful from a combination of exhibitors' beautiful collections and the high spirits of the buyers.

There was also an increase in international buyers with 15 % of the attendance coming from overseas and a large number of retailers coming from Brazil, Japan, UK, and Canada. The East Coast states were well represented. All distribution channels were in attendance with all majors (Macys, Saks Fifth Avenue, Neiman Marcus…), Ecommerce (Bare Necessities, Herroom…) and the best specialty stores, such as Journelle, Intimacy, Alla Prima, Nancy Meyer, etc.

The “Meet, Discover, and Win” raffle included 83 participating brands and 10 iPads, which were donated by CURVENY New York. The raffle ended with 93 very happy winners. Among the lucky winners were Trousseau of Dallas, A Brief Affair, Intimacy, Bare Necessities, and Journelle.

The August shows are expected to be the meeting point for the Lingerie, Swimwear, and Men's Elegance professional, featuring Spring Summer 2013 Collections. They will take place during the Lingerie and Swim market in New York, - CURVENY New York Aug 5-7 2012 and during the Las Vegas Fashion week in Las Vegas – CURVENV Las Vegas Aug 21-23 2012.

The CURVExpo

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search