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Mayor Marx to appear at Dick's store opening ceremony
Mar '12
Dick's Sporting Goods, the largest U.S. based full-line sporting goods retailer, invites the community of San Luis Obispo to their three-day grand opening weekend. The store will open its doors on Wednesday, March 14 and begin the celebration with a ribbon cutting ceremony on Friday, March 16 at the retailer's new location at San Luis Obispo, CA. Special extended store hours will also be in effect for Friday, Saturday and Sunday.

San Luis Obispo Mayor Jan Howell Marx will make a very special appearance at a 9:00 a.m. ribbon-cutting ceremony on Friday.

Dick's Sporting Goods also has a variety of special athlete appearances and giveaways scheduled to celebrate the grand opening festivities. On Friday, the first customers through the door will receive a free Reebok t-shirt while supplies last.

Saturday, Cleveland Browns linebacker and former Cal-Poly San Luis Obispo star Chris Gocong will be onsite from 1:00 to 3:00 p.m. Gocong has played six seasons in the NFL and while at Cal-Poly San Luis Obispo he was a two-time All-American and the 2005 winner of Buck Buchanan Award, given to the top defensive player in NCAA Division I-AA. There will also be a free Columbia t-shirt giveaway while supplies last.

Sunday's schedule will feature a Mystery Gift Card Giveaway for the first 100 customers in line, who will receive unmarked Dick's Sporting Goods gift cards in varying denominations from $5 to $500, with one person winning the $500 card.

There will also be a special appearance by Toby Gerhart from 12:00 p.m. to 2:00 p.m. Gerhart plays running back for the Minnesota Vikings and was a star at Stanford University, where he was a consensus All-American and finished second in the Heisman Trophy voting.

There will be a Grand Opening Sweepstakes for current ScoreCard Rewards Program members and those customers who enroll in the program during the weekend, featuring two $250 gift cards and one $500 gift card. ScoreCard Rewards members will also earn triple points on purchases.

There will also be activities throughout the store including product demonstrations by industry experts from Rawlings, Superfeet, Brooks and Wild Sports, among others. More details on all promotions are available at the store location.

"Dick's Sporting Goods is excited to become a member of the San Luis Obispo community with the opening of our newest location," said Lauren Hobart, Dick's Sporting Goods Chief Marketing Officer. "With unsurpassed customer service and the best products in the industry, we are the equipment solution for athletes of all ages."

The San Luis Obispo location will be the retailer's 23rd store in the state of California and its 483rd nationwide.

Dick's Sporting Goods is proud to be an active member of the communities they serve through the efforts of Community Marketing and Youth Sports programs. Dick Stack, founder of Dick's Sporting Goods, believed that sports play a vital role in teaching our children fundamental values like a strong work ethic, teamwork, and good sportsmanship.

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