Home / Knowledge / News / Apparel/Garments / Woolrich names new President, CEO & VP International
Woolrich names new President, CEO & VP International
14
Mar '12
Woolrich, the Original Outdoor Clothing Company, named two descendants of John Rich, who founded the company in 1830, to lead the company as it moves toward completion of its second century in business.

Nicholas Brayton will take the helm of President, and Joshua W. Rich will serve as Vice President, International.

As the company transitions to family leadership, Woolrich's Chairman John Ranelli will serve as Chief Executive Officer.

“At Woolrich, everything we do and everything we make reflects a deep commitment to core family values of tradition, integrity and quality. It's in every stitch, every seam, and every wool thread,” said Ranelli. “With that spirit in mind, it's clear that an opportunity to restore family leadership is both great for the business, and great for the brand.”

Brayton is a seventh generation descendant of the Woolrich founder, and is the first family member since his father Roswell Brayton Jr. led the company. Previously, Brayton served as director for the company's domestic licensing business, a thriving business unit that cultivates and maintains brand partnerships. As president, Brayton will oversee the day-to-day operation of the company.

“Globally, the Woolrich brand is thriving. People are seeking out American heritage, quality and integrity – attributes that have historically been at the very core of Woolrich, as well as other successful family-owned businesses,” said Brayton. “It's an exciting time to be here, as the opportunities are significant.”

Rich is an eighth generation descendant of the founder. Previously, Rich was Business Development Analyst for Woolrich, reporting directly to the president of the company. His experience includes work with the brand's European partner, W.P. Lavori, in which he supported the marketing and creative departments for Woolrich John Rich and Bros. and Woolrich Woolen Mills apparel collections. As international vice-president, Rich will be chief liaison with W.P. Lavori, and will be responsible for identification and development of global business initiatives.

“It's the personal, family spirit of shared enterprise that has fueled the Woolrich brand for the last two centuries, and it's what's going to propel it to future success as well,” said Rich. “Those core values come through in every product we put our name on, and in every relationship we have.”

Ranelli joined the company's Board of Directors last year. His experience in top positions includes President and Chief Executive Officer of Mikasa, Inc.; Chairman, CEO, and President of FGX International; and earlier executive positions at Decker's Outdoor Corporation and the Timberland Company.

Woolrich Inc the Original Outdoor Clothing Company is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today's outdoor enthusiast.

Woolrich Inc


Must ReadView All

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Courtesy: Mexx

Fashion | On 20th Aug 2017

RNF acquires Mexx fashion brand

RNF, the Dutch sports and fashion holding, has purchased the global...

Textiles | On 20th Aug 2017

Intertextile Shanghai Home Textiles opens on August 23

Intertextile Shanghai Home Textiles, Asia’s leading platform to meet...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search