Home / Knowledge / News / Apparel/Garments / Discussion on Tier II and III markets at Infashion - Day 2
Discussion on Tier II and III markets at Infashion - Day 2
14
Mar '12
The second day at Infashion, the international textile and ingredient innovation show, witnessed unremitting brainstorming over the untapped potential in Tier II and III markets.

As 45% of the revenues generated in textile industry are garnered from these markets, it is the target region for textile manufacturers to expand in, industry captains said.

Addressing the session on Economy Textiles - Growing in Tier II and III Markets, Mr. Ram Bhatnagar, Vice President (Emerging Markets), Raymond, said, “As a result of brands setting up in these regions, a shift of 15% is observed in consumer preference from unbranded fabric to that of brands.”

“Aspirations have caught up with consumers residing in these cities; we need not downgrade or decline our quality or service in order to cater to them. Branded clothing is doing equally well in these regions”, Mr. P. S. Rajiv, Head Retail EBO's Arvind elaborated.

The panelists unanimously agreed that there is a need for up-gradation of soft skills among tailors, who constitute as one of the most important links in the textile industry.

“Tailoring industry lacks the infrastructure that an industry of its size should command. There is a need for an efficient distribution network in tier II and III markets, the lack of which shifts consumer preference toward readymade garments”, added Mr. Anand Pandey, VP, Future Brands.

The session on 'Work wear market scenario in India' involved an intriguing discussion highlighting the challenges, opportunities and trends in the “uniforms” market of India. Mr. Mukesh Vijaywargi, President – Klopman initiated the discussion, with an interesting revelation, that the basic difference between the European and Indian market is that in the former country, uniforms are simply rented out by corporate whereas in India, the fabric is bought and handed over to the employee to customize as per their measurements.

“This leaves a huge scope for our country to explore”, he added. The panelists lamented the lack of brand recall in this sector.

Mr Anupam Bansal, MD, Liberty, said, “The irony of it all is that although corporates invest a huge sum in the fabric and its tailoring, little attention to detail is provided besides stamping it with company logo.” The panelist felt that till date, people in uniform are looked down upon despite uniforms harbouring and serving as a corporate branding exercise.

InFashion 2012 co-organized by FAITMA Federation of All India Textile Manufacturers Association, which is in the second year is the only platform in the entire South Asia that showcases textile and ingredient innovations in fibre to finish. The show brings together 200 plus exhibitors from across the world and 30,000 plus trade visitors making it the true reflection of the needs of the Indian Textile Industry.

Infashion


Must ReadView All

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search