Home / Knowledge / News / Apparel/Garments / Foreign apparel brands vie for business at Novomania fair
Foreign apparel brands vie for business at Novomania fair
19
Mar '12
Several US, European and Asian investors eyeing to penetrate in Chinese apparel market participated in the third edition of the Novomania trade show held in Shanghai earlier this month.

Over 100 European, American and Asian brands showcased a range of sports, denim, streetwears, contemporary wear and accessories at the show, which attracted around 13,000 visitors.

The show, organized by Novo Group, is looked upon as a first step towards penetration in Chinese markets, as participants get an opportunity to present their products to Chinese customers and grab big orders, while learning about the market.

Novomania trade show aims at furthering the participating brands with an opportunity to understand the Chinese market as well as the several business models through which they can partner with other potential investors in China.

According to experts, doing business in China calls for thorough understanding of the Chinese market and branding. They add that foreign firms need to choose from several of the various modes of doing business in China, including appointing a distributor, licensing, joint ventures or direct penetration in market as a foreign-owned entity.

Chinese markets normally stick to the concept of mono-brands, while retail business in the US and across the globe adheres to the notion of multi-brand outlets, experts add.

The brands participating in the fair featured fashion retail concepts to develop associations with distributors, shopping malls and franchisers.

Fibre2fashion News Desk - China


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search