Home / Knowledge / News / Apparel/Garments / Arena's Smart Cap wins prestigious red dot design award
Arena's Smart Cap wins prestigious red dot design award
20
Mar '12
Global waterwear brand Arena's innovative Smart Cap has earned the esteemed recognition of red dot, one of the world's leading design awards. The Smart Cap won the red dot 2012 product design award , and was among 4,515 products submitted by 1,800 manufacturers from 58 countries around the world.

The Arena Smart Cap is a patented design, which features a revolutionary construction of an inner band and outer cap, created specifically for swimmers with long hair. The inner band keeps hair in place while pulling the cap on, obviating the need for elastic bands or clips, while simplifying the ergonomics of the process and speeding it up as a result. In addition to its functional properties, the cap is designed with Arena's customary Italian flair, adding an element of style to its innovative qualities.

The red dot awards are decided by a panel of 30 independent, renowned experts, who are luminaries in their respective areas of expertise. In February 2012 these experts converged on Essen, Germany from all corners of the globe to decide on 2012's best product designs, evaluating entries based on criteria such as degree of innovation, functionality, ecological compatibility, ergonomics, and durability.

The award will be celebrated on 2nd July 2012 at the red dot gala in Essen's Aalto-Theater, with more than 1,000 international guests from design, industry, politics and the media. The Smart Cap will also feature in the red dot design yearbook 2012/2013, in the red dot design museum, and in the red dot online exhibition.

“We are really pleased with this award,” said Giuseppe Musciacchio, Arena's General Manager of Brand Development. “Arena has always been focused on innovation, not only in racing swimsuits, but in all our pool equipment. The Smart Cap is not only new from a construction point of view, it also changes the way the cap is put on and worn. In this sense it's revolutionary, and totally simplifies the way that long-haired swimmers prepare themselves to get in the pool. To be part of an innovation that reaches all swimmers at all levels is as important to us as equipping Olympians and world champions.”

For over 35 years Arena Italia S.p.A. has equipped the world's leading swimmers and lovers of watersports with racing, training, and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality.

Arena Italia S.p.A.


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X