Home / Knowledge / News / Apparel/Garments / Korean innerwear brand Mixxo Secret to open more stores
Korean innerwear brand Mixxo Secret to open more stores
21
Mar '12
Mixxo Secret, an innerwear brand from South Korean E-Land Group, is planning to increase its number of stores from the present five to 20, with projected sales of 20 billion won this year.

E-Land is a specialty retailer of private-label apparel (SPA) and is credited to have pioneered the Korean SPA market by entering the apparel industry.

E-Land launched a new brand Mixxo Secret in November 2011 to enter the innerwear market and attain a dominant position before other brands enter the segment.

Mixxo Secret unveils new items every month, while the existing lingerie brands come up with new products once in three months.

E-Land said customers who prefer fashionable designs and reasonable prices of SPA brands will also be attracted to innerwear items launched by these brands.

Competition in Korean innerwear market is expected to intensify as Zara Retail Korea is set to soon launch its brand Oysho.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Kornit Digital

Textiles | On 28th Feb 2017

'Customisation is an advantage of digital printing'

Changing business models and companies' decision to reduce their...

Textiles | On 28th Feb 2017

China's textile & apparel exports up 10.2% in Jan 2017

Exports of textiles and garments from China resumed growth in the...

Apparel/Garments | On 28th Feb 2017

Delta Galil's Q4 operating profit jumps 80%

In the three months to December 31, 2016, operating profit at apparel ...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search