Home / Knowledge / News / Apparel/Garments / Trends in Chinese sportswear industry uncertain – Report
Trends in Chinese sportswear industry uncertain – Report
22
Mar '12
The development trends in the Chinese sportswear industry are not optimistic and uncertain, says a recently released report from Deutsche Bank and Goldman Sachs.

In this regard, some experts say that the pattern of a major reshuffle of China's sports apparel industry has begun and enterprises are in bad need of breakthrough to upgrade.

Currently China has more than 10 sports brands, each with a scale of not less than three billion Yuan, but these brands show extreme homogeneity in products.

It will be good for the long-term healthy development of the industry by eliminating some enterprises with less competitiveness through industry reshuffle, says an expert.

According to authoritative statistics, international sports giants like Nike and Adidas invest 5-10 percent of their sales revenue into new product development every year.

This is 40 times of the annual R&D investment by Li Ning, Anta and other local first-line sports Chinese brands.

Nike and Adidas sell creativity and culture, while local sports brands focus on product sales,. Designs are blindly copied and imitated, the expert added.

The days of taking cheap labour as core competitiveness are gone. Technological innovation has become a key competitive force for sportswear brands in the future, the expert concluded.

Fibre2fashion News Desk - China

Must ReadView All

Courtesy: Creora

Textiles | On 28th Mar 2017

Hyosung holds Creora workshops in China, HK & Taiwan

South Korean specialty fibre producer Hyosung held a series of...

Apparel/Garments | On 28th Mar 2017

US withdrawal from TPP to not impact Vietnam garment exports

A high ranking official of the Vietnam Textile and Apparel...

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search