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The Benetton Icon Stores events at Design Museum in London

28 Mar '12
4 min read

N° 81 – Transport (Summer 2011)
The complex grid of land, sea and air transport constantly feeds the economic development of the planet. 90% of journeys take place thanks to oil, a resource which is rapidly running out. Soon, for example, we may no longer be able to fill up the 140 million cars that currently move around the United States. COLORS tells the stories of those who, under the pressure of local circumstances, or simply to follow their own dreams, have adopted ingenious, sustainable, alternative solutions for their travels.

United Colors of Benetton is the Group's iconic global brand, with an international style composed of colour, energy, comfort and the total needed for everyday life. These key elements are all expressed in the brand's fundamental value: passion for quality, with a strong commitment to comfort and style.

Benetton Icon Stores

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