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Sports brand Lotto opens its 15th store in New Delhi
Mar '12
Lotto Sport Italia, the Italian sports company, opened its 15th exclusive outlet in the capital region at the one of the biggest and most crowded market of the capital region – Connaught Place. Lotto stores are already operational in India at major locations in Delhi/NCR, U.P, Punjab, Haryana, Pune, Calcutta, M.P, Raipur,Jammu, Assam, Uttrakhand, Gujarat, Orissa and Bihar.

The New store in Connaught Place will be one amongst the brand's flagship stores and is designed keeping in mind the international standards of the brand like the Lotto stores in Milan and other important cities.

The store has a focus on shop fittings that reflect the brand's typical retail colors & concept - white and grey walls - played on the footing of grey flooring, lacquered white and black fixtures & furniture which help give brightness and practicality to the store. With over 600 square feet of floor space, the store houses the entire Lotto collection, from pure performance sports (football and tennis) to leisure activities, with a complete assortment in men's and women's footwear, apparel and accessories.

The Company aims to have 100 Exclusive Lotto Sports Italia Mono Brand stores by the end of the fiscal year from the present count of 65 with the objective to strengthen the Lotto Brand image in markets where the brand exists already and has gained awareness, and to secure high visibility in emerging markets.

Along with mono-brand stores, Sports Lifestyle Pvt Ltd has established a successful presence in more than 200 shop-in-shops, utilizing large multi-brand outlets, such as Shopper's Stop, Reliance Footprints, Central, Pantaloons, Planet Sports, etc.

Lotto Sport Italia

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