Home / Knowledge / News / Apparel/Garments / Indian western wear brand 'remanika' to widen presence
Indian western wear brand 'remanika' to widen presence
30
Mar '12
'Remanika' one of the fastest growing women's western wear label in India, is planning to increase its presence in Tier II and Tier III cities of India.

The brand that started with a single outlet in 1996 has grown to have 160 outlets at present and the company is planning to take the tally of its point of sales to 200 by the end of 2012.

Informing about uniqueness of remanika brand, Mr. Jalaj Kakkar, CEO of Remanika Apparels, told fibre2fashion, “Stylish, sexy and unexpected, remanika brings the joie de vivre and vibrancy back to fashion. Carefully blending western cuts with traditional Indian embellishments, remanika offers its customers casual wear, club wear and accessories with a distinct style and attitude. Every quarter, customers look forward to fresh collections from remanika that help them stay in sync with the latest trends and styles.

Describing the target remanika customer, he says, “The typical remanika customer can be identified as a young woman between 18-40 years, bold, independent, stylish and full of beans.”

Revealing the brand's future expansion plans, he says, “Remanika brand can be found in close to 160 outlets across 36 cities with a customer base that has grown manifold since its inception in 1996. While rapidly growing its presence across all major cities with exclusive brand outlets, remanika will also continue to widen its reach through partnerships with leading retailers like Pantaloon, Shoppers Stop, lifestyle, Central and Westside, among others.”

“Also, remanika has joined hands with major regional multi-brand outlets (MBOs) such as Kapsons, Rituwear, Soham, etc. Remanika would have about 200 point of sales by end of 2012. We are going to start the franchise mode of business soon to grow and have presence in Tier II and Tier III cities,” he adds.

Briefing about other plans, he avers, “We are seeking funding for remanika, for which we are in touch with few PE funds. We also have plans to launch a new brand for youth offering party wear and casual wear some time in 2013.”

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search