Home / Knowledge / News / Apparel/Garments / Chinese garment brand ramps up global presence
Chinese garment brand ramps up global presence
02
Apr '12
Jiangnan Buyi Garment and Finery Corporation Ltd (JNBY) has proved its strong potential of establishing a Chinese brand in China and the world.

JNBY was formally established in Hangzhou in 1994 and launched its brand JNBYSINCE in the same year to mainly cater for women's market.

The initial JNBY team was made up of 11 graduate students from art and design specialty.

As early as in 2003, JNBY had 400 outlets in China. It set up its first overseas store in Moscow in 2005 and since then stores have been opened in Tokyo, Hong Kong, Singapore, Canada, Bangkok, Georgia, Barcelona, Seoul, and New York.

Today, JNBY has 600 outlets in the world; albeit most of them concentrated in China. Nevertheless, expansion into global markets will continue to be one of JNBY's main strategic objectives.

JNBY has four stores in Canada, but only one in the US, as it entered Canadian market four years back, while it has been in the US since just two years.

However, business growth in the two countries is neck to neck and due to cultural differences, but implements different marketing strategies for Canada and the US.

JNBY will pay more attention to expansion of wholesale market in the US, while it is in favor of expansion of independent flagship stores in Canada.

Fibre2fashion News Desk - China


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search