Spreadshirt, the global, clothing-commerce platform, experienced profitable growth across all business units in 2011 with 43% revenue growth year-on-year. Revenue is anticipated to reach EUR 64m in 2012 and a second North American factory will open in Las Vegas.
Philip Rooke, CEO at Spreadshirt explains, “The Spreadshirt platform is an exciting concept that changes the clothing market for consumers and businesses. Our 2011 figures reflect the increasing success of our role in e-commerce and customisation. Consumer involvement in content creation and the impact of gamification, means consumers now expect high levels of participation and response from brands. Our easy-to-use technology makes Spreadshirt well-placed to capitalise on these trends through 2012, especially in the UK”.
Spreadshirt's UK growth has exceeded the rate outlined by the Boston Consulting Group in a recent report entitled the $4.2 Trillion Opportunity: The Internet Economy in the G-20. It puts the UK's internet economy growth rate at 10.9% and predicts that by 2016 it will grow to £255 billion, when BCG also expects to see 3 billion internet users globally—almost half the world's population.
Spreadshirt expects to expand into countries such as Brazil and Turkey in 2012. According to the Boston Consulting Group's report, developing G-20 countries have 800 million internet users, more than all the developed G-20 countries combined.
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