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Canadian apparel retailer Point Zero goes Australia way
04
Apr '12
A Canada based global clothing and accessory retail major, Point Zero is set to debut in the Australian market with launch of its first Australian concept store at the end of 2012.

Followed by the launch of this outlet, launch of 10 more outlets is also on the cards of the retailer in Australia.

The firm has been inspired by the success, attained by other global fashion labels including Spanish clothing brand Zara and British high street brand Topshop, in the Australian market.

The company set up its first outlet in Montreal – Canada and then started expanding in world markets some three years back, and now has franchises in Kuwait, Syria, Panama, Yemen, South America, Saudi Arabia and Lebanon.

Expansion in Australia represents only a part of the company's global expansion strategy, as it intends to launch 120 new retail outlets across the globe within next three years.

In order to minimise costs, the retailer operates factories in Bangladesh and India. So, Point Zero is able to sell a shirt between US$ 45 to US$ 50, for which, other retailers charge US$ 85 to US$ 90.

The company intends to use Australia as a base for expansion in Asian markets. It looks at Australia as a sound starting point for the launch of its other outlets in the region.

Based on success of its launch in Australia, the retailer also hopes to unveil stores in New Zealand, too.

Fibre2fashion News Desk - India


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