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Sportscraft + Woolmark: a partnership woven together
Apr '12
Iconic Australian women's and men's clothing brand Sportscraft has been working in partnership with another Australian icon – the Woolmark brand – for nearly half a century.

To celebrate, Sportscraft and Australian Wool Innovation (The Woolmark Company) have created a new campaign called 'a partnership woven together'.

This most recent campaign highlights wool in 15 Myer stores and 30 Sportscraft stores Australia-wide. Myer shopfront windows have been transformed with the latest Sportscraft Winter '12 campaign together with fine Merino wool supplied by The Woolmark Company.

Achieving the Woolmark license gives a unique worldwide quality endorsement. Woolmark-licensed garments have met a range of criteria, giving customers the independent quality assurance behind one of the most recognised textile symbols in the world.

The season's premium quality wool collection from Sportscraft is a timeless array of classics in this season's range of vibrant jewel tones and modern styles.

“We and thrilled about our ongoing partnership with Woolmark and the significance of this historic partnership to our brands. Sportscraft have been leaders in Australian style since 1914 and quality and heritage are what the business is built upon. This partnership strengthens these key pillars and is a perfect fit for the Sportscraft brand,” says Tina Van Zyl, General Manager of Sportscraft.

Sportscraft's Winter collection will be available in Sportscraft stores, David Jones and selected Myer stores and online at Sportscraft.


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