Home / Knowledge / News / Apparel/Garments / Sportscraft + Woolmark: a partnership woven together
Sportscraft + Woolmark: a partnership woven together
Apr '12
Iconic Australian women's and men's clothing brand Sportscraft has been working in partnership with another Australian icon – the Woolmark brand – for nearly half a century.

To celebrate, Sportscraft and Australian Wool Innovation (The Woolmark Company) have created a new campaign called 'a partnership woven together'.

This most recent campaign highlights wool in 15 Myer stores and 30 Sportscraft stores Australia-wide. Myer shopfront windows have been transformed with the latest Sportscraft Winter '12 campaign together with fine Merino wool supplied by The Woolmark Company.

Achieving the Woolmark license gives a unique worldwide quality endorsement. Woolmark-licensed garments have met a range of criteria, giving customers the independent quality assurance behind one of the most recognised textile symbols in the world.

The season's premium quality wool collection from Sportscraft is a timeless array of classics in this season's range of vibrant jewel tones and modern styles.

“We and thrilled about our ongoing partnership with Woolmark and the significance of this historic partnership to our brands. Sportscraft have been leaders in Australian style since 1914 and quality and heritage are what the business is built upon. This partnership strengthens these key pillars and is a perfect fit for the Sportscraft brand,” says Tina Van Zyl, General Manager of Sportscraft.

Sportscraft's Winter collection will be available in Sportscraft stores, David Jones and selected Myer stores and online at Sportscraft.


Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search