Home / Knowledge / News / Apparel/Garments / StylePilot launches first online style engine for men
StylePilot launches first online style engine for men
05
Apr '12
Changing the status quo is not easy; there's a lot of other things men would rather be doing than shopping, and seeking advice from friends is just not the 'done thing'. The first online style engine for men, www.StylePilot.com, aims to change all this.

The site gives British men the know how to find confidence to try new trends and looks. Built exclusively for men, it's a tool designed to help any guy quickly explore fashion online and to discover which styles and items they should buy. Style Pilot brings the best online men's retailers (e.g. Topman, Reiss, Mr Porter etc.) into one search engine so that men can quickly find the right clothes for their body type easily.

The simple and accessible process allows guys to enter their height, body type and colouring and the website calculates their 'style DNA', presenting suitable suggestions for clothes for varying occasions to suit and flatter their physique and solve fashion dilemmas. Users can then store the outfits they create and also share them to get opinions from others.

“The style engine is the application of science to men's fashion and perfect for those who may have lost their way with what suits them”, comments Style Pilot founder Jim Cruickshank. Designed by a team of style experts, personal shoppers and fashion influencers, Style Pilot provides instant personalised recommendations and removes the daunting prospect of trailing around busy shops on Saturday afternoon.

According to Mintel, 60% of men do not consider themselves to have a good sense of style and a recent survey commissioned by Style Pilot discovered two thirds of men have a helping hand to pick out clothing, while the majority said clothes are laid out in front of them on at least four days by a partner (see research, attached). Most men have no idea which colours, brands or types of clothing work best. Too many are stuck in a 'clothing rut'; wearing the same shirt or pair of trousers again and again, consistently buying from the same shop and filling their wardrobe with clothes that don't work, but not knowing why.

Once an item has been selected on Style Pilot, users can click through to their preferred retailer website to complete the purchase. Men can store their DNA and chosen items on Style Pilot to create a virtual wardrobe over time.

Style Pilot Ltd


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search