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UK e-retailer boohoo opens doors to US consumers
07
Apr '12
UK fashion retailer boohoo.com has seen several exciting developments over the last six months. It was named the fastest growing e-retailer in the UK ('Top 300 Europe', Internet Retailer, 2011), provided its European customers with the ability to transact in Euros and most recently it launched its inspiring new menswear collection.

boohoo announces another exciting development. From the end of March, American, Canadian and Australian online fashion enthusiasts were able to purchase products in their own currency – from dresses and shoes to entire outfits and accessories.

After a year of triple digit growth, the quickly expanding fashion brand has been addressing its international strategy and has labeled these markets as key areas for expansion with more to follow. The online retailer is using its unique balance of supply and demand as its secret weapon in new markets.

Bringing fast affordable fashion to customers and cementing its position as a leader in global online fast fashion retailing.

After the initial success experienced with their European customers, boohoo found that distance was clearly not a barrier for those wishing to access affordable fashion items. Given the highly desirable product offering any perceived boundaries that may have existed were easily broken down.

Common expansion growing pains such as currency translation, order fulfillment, returns and customs regulations are all battles which boohoo has tackled in its expansion and the future now looks bright for the brand.

"Like everyone in this market, we are always trying to stay up to date with the rate in which global ecommerce is changing. We have ambitious growth plans and it is only common sense to make the purchasing process as easy as possible for our foreign customers." Antony Eden, Head of Digital Marketing at boohoo.

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