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Demand for IPL merchandise similar as last year
Apr '12
Knitwear producers in India have found the demand for clothing items for Indian Premier League (IPL) V, the current edition of T20 cricket tournament, to be similar to demand that was observed during IPL last year.

Mumbai-based SVG Fashions Ltd. is one of the companies that manufacture garments for almost all sponsors of various IPL teams including Addidas, Puma and Reebok.

In addition, retailers like Pantaloons also outsource IPL apparel merchandise to firms like SVG Fashions. These retailers sell this merchandise at their outlets across the country.

Mr. Rajkumar Agrawal, Managing Director of SVG Fashions Ltd., told fibre2fashion, “The demand for apparels related to IPL is similar to last year. There is a slight rise in demand of about 10-15 percent.”

“The lukewarm demand is because of the inflation and the weak money market situation. Otherwise, there should be a growth of 20-25 percent. There is some growth this year, but not a significant one,” he explains.

“SVG manufactures for all the brands that are participating in the IPL as well as other domestic players. We received good number of orders from almost all brands. The brands whose last year stocks did not suffice have bought more this year, while some of them who had bought in good quantum last year have bought less this year,” he reveals.

Fibre2fashion News Desk - India

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