Home / Knowledge / News / Apparel/Garments / UNIQLO to unify innerwear range under AIRism brand
UNIQLO to unify innerwear range under AIRism brand
Apr '12
UNIQLO announces plans to unify its successful Spring/Summer innerwear lines in 2012 under the new 'AIRism' global product brand. After generating worldwide sales of 54 million units of 'Sarafine' and 'Silky Dry' innerwear since 2007, UNIQLO has identified innerwear for the spring and summer seasons as a strategic product line.

With AIRism, UNIQLO creates a signature brand for Spring/Summer innerwear to match its popular HEATTECH innerwear product brand for Fall/Winter.

AIRism is a new concept in functional innerwear created by UNIQLO for the spring and summer seasons. Made from ultra-fine fibers that regulate the circulation of air, AIRism innerwear feels so light and soft to the skin that you will forget you have it on.

With AIRism innerwear complementing the HEATTECH innerwear line for fall and winter, UNIQLO offers year-round comfort to customers around the world.

As temperatures and humidity rise in spring and summer, many people choose to skip putting on innerwear in an attempt to keep cool. However, this style of dress does not relieve people from the discomfort caused by perspiration and the moisture that is trapped inside clothes. By contrast, wearing just one functional innerwear item underneath outerwear can reduce excess moisture inside clothes, keeping you comfortable even on hot and humid summer days.

UNIQLO has continuously evolved its Sarafine and Silky Dry lines over the years. This year the company has enhanced functionality and expanded product offerings for their debut under the AIRism name in Spring/Summer 2012. Please see below for product highlights.

The Sarafine range offers women functionality as if it were a 'wearable air conditioner'--innerwear that quickly absorbs and removes excess moisture, keeping wearers dry and comfortable. UNIQLO has made cupro yarn used in the fabric 30% finer, which reduces any friction with the skin and delivers a gentler texture that is even smoother to the touch. The company has added a new range of shorts designed to stay dry and reduce the buildup of moisture for optimal comfort. At the same time UNIQLO has increased the range of designs available for some items by adding floral prints alongside stripes and dot patterns.

The Silky Dry innerwear range for men feels so smooth on the skin and comfortable that it is easy to forget that you are wearing them. This season's product lines are made from finer fibers, minimizing friction between the fabric and skin, for an even softer feel. Employing finer material has improved the breathability of Silky Dry innerwear by 180% and their Dry function by 120%.


Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search