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Merino - chic wool fibre that keeps cool in summers
Apr '12
The Woolmark Company (TWC), a subsidiary of Australian Wool Innovation and the global authority on Merino Wool, introduces a stylish new apparel option for the season - Wool! An innovative natural year round fibre that moderates your body temperature as per the mercury rise and fall, Merino Wool is the finest and lightest quality wool in the market, the perfect fabric for a refreshing fashion statement this summer.

Dare to be different this time around, give the conventional cottons and linens a miss and opt for the elegant merino that does not crinkle, smell or stain as readily. Neither bulky nor unseemly, Merino Wool is a natural insulator that keeps your body at its optimum temperature be it summers or winters - that means cool summers and warm winters and a fashionable you all year round.

The versatility of Merino Wool makes it a unique fibre across the globe. An entirely renewable natural resource, this fibre is soft and gentle on your skin and is available in tantalizing color palettes that complement the whimsical season of style. The fabric is processed to provide extra moisture absorbency, anti-static draping and an unmatched UV protection.

Available in a myriad range of alluring textures and finishes, Merino Wool is developed with exciting coloring techniques like coating, printing and injecting and endorsed by designers all over the world.


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