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Soriana makes Sideout brand a priority offering
12
Apr '12
Cherokee Inc. a global brand management company, is pleased to announce the official retail launch of its Sideout Brand with Soriana stores in Mexico.

Organización Soriana is the second largest Mexican company in the retail commercial sector of the country. The Company was founded in 1968 in the city of Torreon, state of Coahuila with 100% Mexican capital. Less than two decades later in 1987, Soriana went public on the Mexican Stock Exchange under the ticker SORIANA.

Following a multi-format strategy, Soriana operates 567 stores, a 300-unit convenience store chain called 'Super City' and a financial services unit called 'Soriban.' Soriana sells over 40,000 different SKU's across the food, clothing, general merchandise, health products and basic services categories, striving to satisfy the specific needs of each of its vast number of customers.

The Sideout Brand, which is described as beach and street-inspired and active and genuine in style, fits seamlessly into Soriana's current lineup of product offerings. Sideout products available for in-store purchase at Soriana cover a wide range of categories across juniors', men's and tween boys' and girls' active-wear, outerwear, swimsuits, footwear and accessories. The unveiling of Sideout's collection at Soriana has been accompanied by a fully-integrated marketing campaign including in-store branded signage as well as digital and direct mail promotions.

"We are very excited to build on our relationship with Soriana and promote further growth of the Sideout brand in Mexico," said Cherokee Inc. CEO, Henry Stupp. "Soriana has made the Sideout brand a priority offering for their customers, and we look forward to many future achievements together as we make Sideout one of the most highly recognized California Lifestyle brands throughout Latin America."

Mayela Marcos, Director for the Clothing Department of Organización Soriana added, "We are very pleased to expand our partnership with the Cherokee Group and further develop the Sideout brand throughout our stores. Our customers will now have an even wider variety of options for cutting edge and seasonal clothing designs at great prices. Soriana has been working closely with the Cherokee team to advance the Sideout brand vision, and we are excited about the future growth of the brand within our stores as well as in Mexican retail community."

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world.

Organización Soriana, S.A.B de C.V. is a commercial sector company with 100% Mexican capital founded in 1968.

Cherokee Inc

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