Home / Knowledge / News / Apparel/Garments / E-commerce sales almost double at TOM TAILOR
E-commerce sales almost double at TOM TAILOR
13
Apr '12
After a dynamic start to the year, TOM TAILOR Holding AG continued to grow strongly in March 2012. The development of its e-shop was particularly gratifying, as it benefited from the start of a long-term TV marketing campaign which almost doubled sales in comparison to the same month in the previous year. In the first quarter of the year, TOM TAILOR's sales in the Retail segment (which includes e-commerce) increased by 45.5% year on year. On a like-for-like basis, sales increased by 17.7%.

Germany's textile sector finished the first quarter of 2012 with a marginal sales increase of 1% (source: TW Testclub 14/2012).,TOM TAILOR has thus once again outperformed the average development of the textile market and realized a positive like-for-like growth for the 13th successive quarter.

'TOM TAILOR once again achieved stronger growth than the total market in the first three months of 2012. In mid-March, we launched our long-term TV marketing campaign to further strengthen our e-shop and the TOM TAILOR brand. The initiative had an immediate impact on our e-shop as well as on our trading partners. In March 2012 our e-shop recorded an increase in sales of 96.6% compared to the same period of last year. This impressive growth proves that our decision to invest in TV advertising was the right step,' said Dieter Holzer, CEO of TOM TAILOR Holding AG.

As of March 2012, TOM TAILOR operated 258 own retail stores across Europe (compared with 248 at the end of 2011). TOM TAILOR intends to open a total of 60 to 70 retail stores in 2012, primarily in Germany, Austria and Switzerland.

The TOM TAILOR Group is an international and vertically integrated lifestyle company. It offers stylish casual wear and accessories for men, women, teenagers and children in the medium price range. Since the Company's establishment in 1962 its authentic fashions have highlighted a positive and light-hearted attitude to life.

TOM TAILOR Holding AG


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Cotton price increase is not sustainable: ITF

Textiles | On 11th Dec 2017

Cotton price increase is not sustainable: ITF

The increase in cotton price seen last week is only a short-term...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search