Home / Knowledge / News / Apparel/Garments / E-commerce sales almost double at TOM TAILOR
E-commerce sales almost double at TOM TAILOR
13
Apr '12
After a dynamic start to the year, TOM TAILOR Holding AG continued to grow strongly in March 2012. The development of its e-shop was particularly gratifying, as it benefited from the start of a long-term TV marketing campaign which almost doubled sales in comparison to the same month in the previous year. In the first quarter of the year, TOM TAILOR's sales in the Retail segment (which includes e-commerce) increased by 45.5% year on year. On a like-for-like basis, sales increased by 17.7%.

Germany's textile sector finished the first quarter of 2012 with a marginal sales increase of 1% (source: TW Testclub 14/2012).,TOM TAILOR has thus once again outperformed the average development of the textile market and realized a positive like-for-like growth for the 13th successive quarter.

'TOM TAILOR once again achieved stronger growth than the total market in the first three months of 2012. In mid-March, we launched our long-term TV marketing campaign to further strengthen our e-shop and the TOM TAILOR brand. The initiative had an immediate impact on our e-shop as well as on our trading partners. In March 2012 our e-shop recorded an increase in sales of 96.6% compared to the same period of last year. This impressive growth proves that our decision to invest in TV advertising was the right step,' said Dieter Holzer, CEO of TOM TAILOR Holding AG.

As of March 2012, TOM TAILOR operated 258 own retail stores across Europe (compared with 248 at the end of 2011). TOM TAILOR intends to open a total of 60 to 70 retail stores in 2012, primarily in Germany, Austria and Switzerland.

The TOM TAILOR Group is an international and vertically integrated lifestyle company. It offers stylish casual wear and accessories for men, women, teenagers and children in the medium price range. Since the Company's establishment in 1962 its authentic fashions have highlighted a positive and light-hearted attitude to life.

TOM TAILOR Holding AG

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search