Deal – a women's wear brand plans to expand in to overseas markets in the Middle-East countries like Dubai, Bahrain, Muscat and Saudi Arabia. European countries like Spain, Portugal and Denmark too are on the radar.
Deal which started its journey with a line of formal wear by targeting women in the range of 18–35 years of age has now gradually shifted its focus to designer denims. Alongside, it also offers a collection for girls from 6 to 16 years.
The brand along with strengthening its presence in the Indian metro cities is also planning a foray into tier II and III towns and cities through a mix of exclusive and multi brand outlets and large format stores.
Deal currently has a flagship store in Mumbai and three more stores are on the anvil. It is also available in around 2,000 points of sale (PoS) across India. It also plans to strengthen its distribution channel, to penetrate further in to the Indian markets.
“Our aim is to have at least two exclusive stores in each overseas region – Middle East and Europe to begin with. Post that, we will expand further, Apeksha Patel, Director - Deal Clothing told fibre2fashion.
Informing about their target consumers, she says, “Our target woman ranges from 18–35 years of age. In other words, a woman, who is young, spunky, stylish and wants to flaunt her fashionable quotient. For our kid's line, we target girls from the age of 6 to 16 years”.
In the near future, we also plan to increase our product offerings by including bags and other accessories, she informs.
Fibre2fashion News Desk - India
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