PUMA's recycling program to reduce carbon emissions
18 Apr '12
4 min read
The program furthermore sets the foundation for an initiative on products which are designed for recycling as PUMA is currently looking into solutions to develop recyclable or decomposable products. PUMA's entire team is also working on achieving the company's goal of having 50% of the international collections made of more sustainable materials by 2015.
In 2011, about 16% of PUMA's total apparel products were made of more sustainable materials such as recycled polyester, organic cotton and Cotton Made in Africa, proving that the company is right on track to reach this target.
Bring Me Back launches in PUMA Stores and Outlets across Germany from the 17 April 2012. PUMA Stores and Outlets include among others Berlin, Düsseldorf, Munich, Hamburg, Augsburg and Herzogenaurach. The program will roll out to a handful of additional markets in October 2012, with a full global roll-out slated for January 2013.
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