Home / Knowledge / News / Apparel/Garments / China's Peak Sports on overseas expansion drive
China's Peak Sports on overseas expansion drive
Apr '12
Peak Sports, the third-largest sportswear brand in China after Li-Ning and Anta in terms of sales and market share, is focusing on increasing its international presence, especially in Asia and the Middle East.

In 2011, Peak was the top producer of basketball wear in China for the fourth consecutive year, as per China General Chamber of Commerce data. Incidentally, Peak brand has long association with NBA, the leading US basketball team.

Currently, Peak exports to over 60 countries and regions including Asia Pacific, the Middle East, Africa and Eastern Europe. It also opened a basketball-themed outlet in the US in December 2011 and opened another flagship store in Los Angeles in February this year.

Speaking to fibre2fashion, Mr. Denis Tsoi, Company Secretary, Peak Sport Products Co. Ltd., said, “Our objective is to become an internationally renowned brand of sportswear. To expand in overseas markets is one of our strategies to achieve the objective.”

“Currently, our largest overseas market is Asia, notably countries in the Middle East. We rely on our overseas distributors to operate our business in foreign markets. It is because the distributors, who are local people in their home countries, know about demand for our products in their countries,” he reveals.

Informing about rationale behind opening stores in the US, he says, “The main purpose behind opening retail stores in the US is to enhance our brand image in both domestic market, i.e. China, and overseas markets. We do not expect our US stores to make a lot of profits in the coming years.”

Sharing the company's growth in Chinese and foreign markets in 2011, he says, “The China market contributed 90.1 percent of the total Peak's turnover in 2011, while the remaining was contributed by the overseas markets. The turnover from China market grew by 8.8 percent, whereas the sales from overseas market rose by 14.5 percent over 2010.”

“The greater increase in sales in the overseas markets was due to increased demand from emerging markets in Asia, Africa and South America during the year,” he adds.

Fibre2fashion News Desk - China

Must ReadView All

Textiles | On 29th Mar 2017

'Increase in demand for organic designer linen'

There has been an increase in the demand for organic designer linen....

Apparel/Garments | On 29th Mar 2017

Jo-Ann launches 'Buy Online, Pick Up in Store' service

Jo-Ann Fabric and Craft Stores, a specialty retailer of crafts and...

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search