Home / Knowledge / News / Apparel/Garments / China's Peak Sports on overseas expansion drive
China's Peak Sports on overseas expansion drive
20
Apr '12
Peak Sports, the third-largest sportswear brand in China after Li-Ning and Anta in terms of sales and market share, is focusing on increasing its international presence, especially in Asia and the Middle East.

In 2011, Peak was the top producer of basketball wear in China for the fourth consecutive year, as per China General Chamber of Commerce data. Incidentally, Peak brand has long association with NBA, the leading US basketball team.

Currently, Peak exports to over 60 countries and regions including Asia Pacific, the Middle East, Africa and Eastern Europe. It also opened a basketball-themed outlet in the US in December 2011 and opened another flagship store in Los Angeles in February this year.

Speaking to fibre2fashion, Mr. Denis Tsoi, Company Secretary, Peak Sport Products Co. Ltd., said, “Our objective is to become an internationally renowned brand of sportswear. To expand in overseas markets is one of our strategies to achieve the objective.”

“Currently, our largest overseas market is Asia, notably countries in the Middle East. We rely on our overseas distributors to operate our business in foreign markets. It is because the distributors, who are local people in their home countries, know about demand for our products in their countries,” he reveals.

Informing about rationale behind opening stores in the US, he says, “The main purpose behind opening retail stores in the US is to enhance our brand image in both domestic market, i.e. China, and overseas markets. We do not expect our US stores to make a lot of profits in the coming years.”

Sharing the company's growth in Chinese and foreign markets in 2011, he says, “The China market contributed 90.1 percent of the total Peak's turnover in 2011, while the remaining was contributed by the overseas markets. The turnover from China market grew by 8.8 percent, whereas the sales from overseas market rose by 14.5 percent over 2010.”

“The greater increase in sales in the overseas markets was due to increased demand from emerging markets in Asia, Africa and South America during the year,” he adds.

Fibre2fashion News Desk - China


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search