Top international lingerie brands gathered in Beijing
23 Apr '12
4 min read
Shanghai Mode Lingerie is the international business and fashion platform for Lingerie and Swimwear brands and retail. With an international Fashion show twice a day, a complete seminar and workshop program, trend experts and major international exhibitors, the Show puts the spotlight on the image of exhibitors and brands, through outstanding media coverage.
In 2012, Eurovet creates Lingerie Design Week to promote brands, with their own Fashion shows, a Gala Night in an exceptional designer venue, a Lingerie retail study tour, the 8th annual “Interfilière Shanghai” intimate apparel fabrics and accessories trade show, and “The Art of French Lingerie” exhibition, which will take place in dazzling Shanghai shopping malls.
Leading Shanghai brand Gujin and young Shenzhen loungewear and homewear designer Queend's have already chosen Shanghai Mode Lingerie to launch their new collections and fashion shows. George Zhou, founder of Queen'd, defines their brand positioning: “At home, to be queen, to be relaxed and confident. To comprehensively construct the 'new life at home” Sun Wei—manager of Aimer Group- gave a talk expressing their view that, by branding the overall international lingerie concept and image through their new shops, Be Chic, Aimer emphasizes their values and mission of “creating beauty and transmitting love” to every customer.
Ms Marie-Laure Bellon concluded by stating that Eurovet and the French Knitwear Federation worked together to create the leading international Lingerie and Swimwear events in Paris. She offered her commitment and her experience to Chinese brands, retail, press and industry, so as to build a new international showcase for Lingerie and Swimwear together, in China.
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