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ExceptionalSheets maintains price of luxury linens
Apr '12
ExceptionalSheets.com, an online retailer of luxury linens, such as Egyptian cotton sheets, says despite the dwindling supply of cotton from Egypt, they won't increase the prices of their products. This comes at a time when other retailers have had to raise their prices by more than 30 percent to keep up with the shortage due to high export pricing.

Egypt is known for producing the world's finest extra-long staple cotton and is the primary supplier for U.S. based manufacturers of high-quality clothing and linens. The 2011 Egyptian revolution has caused limitations on the world supply of the country's most coveted export, Egyptian cotton, with the United States being one of the largest consumers.

The increase of export pricing and lack of ability to export due to the revolution has caused many U.S. retailers of Egyptian cotton products to increase their prices, limit availability or substitute materials.

However its ability to export, cotton as a whole continues to flourish along the banks of the Nile. In fact, recent studies have shown Egyptian cotton may be more resilient to the extreme local conditions, such as lack of water and intense heat, than previously anticipated. Research shows that the local cash crop will likely outlast any national conflict.

Scientists concluded that the rapid evolutionary changes in Egyptian cotton over the past millennia and a half prove that the coveted cotton plants contain a more adaptive evolution than other domesticated species. More specifically, despite the waning water supply (mostly due to the uprising and increased population), Egyptian cotton continues to grow in this desert nation.

Resilience aside, Egyptian cotton is the world's finest extra-long staple cotton, which is stronger and softer than its competing counterparts. This high-quality product has many importers and sellers of Egyptian cotton grappling at straws to keep its pricing competitive and still turn a profit as Egyptian cotton export prices rise due to their waning economic times.

Paul Saunders, the owner of ExceptionalSheets a United States based luxury linen retailer, is committed to and refuses to let current conflicts affect its ability to sell the high-quality linens at competitive and affordable prices.

"This is a perfect example of the 'Supply and Demand' economic model," said Saunders, "Demand for our products is always increasing. If the supply of Egyptian cotton is restricted one of three things happens: higher prices, limited availability or alternate raw materials. We are committed to avoiding all three scenarios."

Recent data from Egypt indicates the numbers have begun to rebound. According to the Alexandria Cotton Exporters Association, Egypt agreed to export 950 metric tons of cotton by April 12, 2012. Egypt has shipped 68,000 tons of cotton, valued at under $214 million USD, since September 2011.

Recent conflict in Egypt continues to affect the exportation of their cotton. Meanwhile, U.S. retailers like ExceptionalSheets.com believe that quality and resilience of this luxury product outweighs the need to increase prices and states that they will remain dedicated to providing their customers with quality products at reasonable prices.


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