Kazo Fashion Limited, the India-based womenswear brand that offers international fashion trends at affordable prices, is planning to open more stores in India and also venture into some European countries.
Revealing Kazo's expansion plans, Mr. Deepak Aggarwal, Managing Director of Kazo Fashion, told fibre2fashion, “In India, Kazo is currently present in Delhi/NCR, Punjab, Mumbai, Kanpur and Pune. We are currently targeting the southern region as there is a lot of potential for our brand in these markets, especially in cities like Bangalore, Mangalore, Hyderabad, and Mysore.”
“Of course, our expansion will not be restricted to the southern region. In the eastern region, we will be focusing on Kolkata at present. In the western region, Jaipur will be the next city where we will open our showroom. In the northern region, we will soon be operational in Jalandhar. We will be opening more stores in Delhi/NCR, Mumbai, and Punjab as well,” he adds.
Talking about Kazo's plans in Europe, he says, “We are currently planning to launch Kazo stores in Italy, France and England.”
Making a mention of e-commerce potential in India, he remarks, “India is showing tremendous growth in e-commerce with the growth rate of around 30-35 percent. Kazo has some plans in the pipeline and hope to soon execute the same to take advantage of the booming e-commerce market.”
Informing about Kazo's product offerings and target group, he says, “Our products are mainly intended for 20-35 age group and consists of trendy tops, T-shirts, shirts, tunics, evening dresses, jackets, pullovers, jumpsuits, skirts, trousers and playsuits.”
Fibre2fashion News Desk - India
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