Home / Knowledge / News / Apparel/Garments / Perry Ellis partners China Outfitters for Manhattan
Perry Ellis partners China Outfitters for Manhattan
27
Apr '12
Perry Ellis International Inc. announced that it has entered into a joint venture agreement with China Outfitters Holdings Limited to develop the Manhattan brand in the People's Republic of China, Hong Kong and Macau.

Manhattan, a brand with a rich history dating back 150 years to the original Manhattan Shirt Company, continues to stand for high quality and fashionable men's shirts and sportswear.

George Feldenkreis, Chairman and CEO of Perry Ellis International, commented, “This agreement and expansion into Greater China marks a major milestone for Perry Ellis International and we could not have picked a stronger partner than China Outfitters to develop the Manhattan brand. They have a demonstrated ability to build brands and an extremely strong financial position.”

Mr. Feldenkreis continued, “With the China Outfitters joint venture now in place, we will have a better understanding of the various opportunities for each of our brands throughout greater China. In addition, the agreement also serves as a platform for us to further expand our broad portfolio of brands throughout the entire Asia-Pacific region. This is only the beginning of a tremendous opportunity for our Company.”

China Outfitters Holdings Limited expects to begin distribution of Manhattan men's product for fall/winter 2012 throughout the People's Republic of China. More specifically, the company will initially focus its store opening efforts within Beijing, Shanghai, & Chengdu. At least one store opening is expected by December 2012. The brand currently has a presence throughout Vietnam and Taiwan through existing license agreements.

China Outfitters will manufacture and distribute a full lifestyle offering encompassing dress shirts, sweaters, trousers, jackets, suits, sport coats, leatherwear, trench coats and down garments. China Outfitters plans to expand the Manhattan brand into more than 160 Manhattan shop-in-shop concepts within the best department stores throughout Greater China by the end of 2017.

Peter Lo, Chairman and Executive Director of China Outfitters Holdings Limited, commented, “Manhattan is a widely recognized and highly regarded brand with a rich history and strong metropolitan New York lifestyle association that we believe will be well received by the Asian consumer.”

China Outfitters Holdings Limited, based in Hong Kong, currently has 475 self-operated retail points and 627 third-party operated retail points under multiple brands, including: Doright, Hallmark, Jeep, Koyo Jeans, London Fog, Santa Barbara Polo & Racquet Club and Sideout.

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel.

China Outfitters Holdings Limited is a fast-growing, menswear-focused apparel design, manufacturing, marketing and sales company in the PRC.

Perry Ellis International Inc


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search