PPR's 5-year sustainability plan across luxury brands
28 Apr '12
6 min read
PPR, via PPR HOME, will hold a seat on Wildlife Works' Management Committee and joins a group of reputable corporate partners and shareholders in the company. PPR now has an active role in supporting Wildlife Works' aims to secure 5 million hectares of native forest over the next 3 years and to protect them for a minimum of 20 years with an expected 25 million tonnes of CO2 emissions mitigated annually, while supporting human wellbeing and improved livelihoods for local communities.
“Over the next 5 years our goal is to implement actions that will measurably reduce our negative impacts, which will ultimately deliver innovative, sustainable products while retaining the quality and craftsmanship synonymous with luxury and the desirability of sport and lifestyle,” said Jochen Zeitz, Chief Sustainability Officer, PPR, “Investing in Wildlife Works Carbon, LLC rounds out our 5-year plan, linking our long-term strategy of a more sustainable business model to an investment that results in net-positive social and environmental impacts. The acquisition is a win-win-win for us as an investor, for the local community and for the land that is being conserved,” he added.