Park Avenue, India's leading apparel brand from Raymond Group, unveiled flagship outlet of its women's wear range 'Park Avenue Woman' at Grand Galleria, Phoenix Mills, Mumbai.
The new store features the brand's Spring/Summer 2012 collection for women, which is a range of stylish and sensuous formal wear for women.
The collection prepared from light-weight fabric features shift dresses, business jackets, narrow fitted cropped trousers in a range of bright colours and also a stylish range of super premium white shirts, which are the main highlight of the range.
The new flagship store has been designed to present the customers with an enchanting shopping experience matching international standards. The store has ample space making it easy for the customers to browse through the display while offering easy access to some specific apparel categories.
Each month the store will offer a new collection like Tube, Apollo, Edit and Jardiner.
The company proposes to soon launch a denim line for Park Avenue Woman, and is also considering addition of accessories like hand bags to the range.
Launch of the new Park Avenue Woman outlet comes as a realization of Raymond's plans of product and retail development of all its major brands. Prior to this, the Group invested in Raymond made-to-measure, which has now evolved into one of the Raymond's best performing brands.
Created in 1986, Park Avenue is a formal wear brand of Raymond, while Park Avenue Woman was launched in 2007 and the company is now looking forward to do serious business in this segment.
The brand, which foresees ample scope in the womenswear market, said that though primarily being a menswear brand it would soon gain adequate expertise in womenswear segment too.
Fibre2fashion News Desk - India
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