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Tony Buccina to retire from Bon-Ton Stores
May '12
The Bon-Ton Stores Inc. announced that after 20 years with the Company, Tony Buccina has stated his intention to retire as Vice Chairman, President – Merchandising, effective February 15, 2013. The Company will commence a search for a new Chief Merchandising Officer during this period.

Brendan Hoffman, President and Chief Executive Officer, stated, “I am pleased Tony is staying on through the fiscal year to assist me in my transition here at Bon-Ton. Tony has been a great partner to both our vendor community and to me. I appreciate the leadership and the contributions he has provided to the Company over the years and will continue to provide this year.”

Additionally, the Company announced the appointment of Luis Fernandez, 44, to the newly created position of Executive Vice President and Chief Marketing Officer of the Company, effective May 7, 2012, reporting to Mr. Hoffman. Mr. Fernandez will have responsibility for Sales Promotion and Marketing and eCommerce.

Mr. Fernandez joins Bon-Ton from Neiman Marcus Group where he most recently served as Vice President, Last Call Marketing & Customer Insight. In this position, he led planning, management and optimization of multi-channel marketing for the Last Call division. From 2007 to 2010, he served as Vice President, Marketing, Online and Catalog, and from 2002 to 2006, Vice President, Marketing & Systems Strategy at Neiman Marcus Group.

In conjunction with Mr. Fernandez's extensive marketing responsibilities, he developed a successful new branding strategy for the Neiman Marcus Group with greater focus on a younger, more contemporary customer.

In addition, he managed advanced customer relationship management (“CRM”) systems and strategies, providing marketing research and analytics to support Neiman Marcus, Bergdorf Goodman, Neiman Marcus Direct and Last Call. Prior to Neiman Marcus Group, Mr. Fernandez's background included Marketing, Customer Insight, Systems Strategy and Online Catalogs with various retailers including The Limited, Victoria's Secret Stores, and Alliance Data Systems. In 1990, Mr. Fernandez graduated from Yale University, earning a Bachelor of Arts with Distinction, Summa Cum Laude.

Mr. Hoffman stated, “I am very excited to welcome Luis as a new member of the Bon-Ton team. I had the pleasure of working with him at Neiman Marcus and have a great deal of respect for the knowledge and experience he brings to this position. I know Luis shares my vision of optimizing technology to reach our customers – existing and new – to increase awareness of our message of fashion, quality and value. We look forward to his contributions to our organization.”

The Bon-Ton Stores Inc. offers a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.

The Bon-Ton Stores Inc

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