Home / Knowledge / News / Apparel/Garments / Park Avenue's women collection is sombre & sensuous
Park Avenue's women collection is sombre & sensuous
01
May '12
India's leading home-grown and premium lifestyle brand Park Avenue, which provides stylish and innovative wardrobe solutions, seduces the seductive with its Spring Summer 2012 collection for women, comprising lighter materials, relaxed comfort and yet chic and sensuous. There is a new collection available each month with alluring names such as Apollo, Jardiner, Tube and Edit.

Mr. Shreyas Joshi, President – Apparel, Raymond Limited says, “The Park Avenue Women's Spring Summer 2012 collection uses lighter material like georgette, chiffons, & crapes with voiles and linens to give garments rich drapes and flow. Needless to say, linen adds comfort and class value. The styling of the casual day wear makes them proud of being a woman while that of the evening wear gives a somber lounge feel. Well, for those women who mean business, chic styling in the Park Avenue Women's Spring Summer 2012 collection is highlighted with elegant detailing and vibrant colours to take the concept of conventional office wear to a fresh and exciting level.”

Smart business jackets, shift dresses, narrow fitted cropped trousers and an elegant range of super premium white shirts are the major highlights of the range. For the businesswoman, Park Avenue SS12 begins with a color palette of Sun kissed look inspired from the Apollo. It is dominated by a color palette of yellows, treated along with whites and red; and a cozy spring color palette. This is followed by the Black & White (a classic collection offered in business & evening wear), Jardiner and Tube.

Within the casual day wear offering, the styling has gone feminine with relaxed and comfort fits. Park Avenue SS12 has a lot of summer tops and dresses. The collections here are Apollo, Jardiner, Tube and Edit.

The couture (evening wear) of Park Avenue SS12 welcomes the summer with sheer chiffon tops, dresses, draped skirts along with some new products such as kaftans styled to give the somber lounge feel with muted delicate embellishments & subtle textures that gives the 3-dimensional feel. Premium quality chiffons, floral jacquards & ample feminine details in the form of ruffles & gathers complete the look & feel of the season. The collections here are Apollo, Jardiner and Tube.

Park Avenue


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search