Home / Knowledge / News / Apparel/Garments / La Vie en Rose celebrates beauty of women through contest
La Vie en Rose celebrates beauty of women through contest
01
May '12
La Vie en Rose celebrates the beauty of all women through its latest "My Vacation" contest, where women can upload photos of themselves on vacation either in swimwear or beachwear.

The photo gallery is hosted on the company's website, where clients can enter for the chance to win a trip for two to Cancun, Mexico worth $5400, offered graciously by Transat Holidays.

Additional picture galleries are organised by theme on the company's Facebook page. The images are untouched in order to put an emphasis on natural beauty and allow clients to experience their moment in the spotlight.

"People are generally happiest while on vacation, so we wanted to interact with our clients and have they re-live those wonderful memories," says Elyse Pesant, Vice-President of Marketing, La Vie en Rose. "We're also glad to see how many women are proud of their bodies; we receive mostly shots of our swimwear even though we'll accept any vacation picture."

La Vie en Rose has been organizing national contests three times a year with a trip for two to a luxurious beach resort as well as La Vie en Rose products as the grand prize, and the number of registrations grows with each one.

The company was searching for a new way to engage their target market and empower them, while simultaneously promoting their successful swimwear banner, La Vie en Rose Aqua. "While on location in Jamaica for our ad campaign shoot, we realized the potential for this type of project because we almost exclusively saw our swimwear on the beaches," adds Elyse Pesant. "This has proven to be a fantastic tool in getting to know who our target market is."

La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion.

La Vie en Rose


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search