Home / Knowledge / News / Apparel/Garments / La Vie en Rose celebrates beauty of women through contest
La Vie en Rose celebrates beauty of women through contest
01
May '12
La Vie en Rose celebrates the beauty of all women through its latest "My Vacation" contest, where women can upload photos of themselves on vacation either in swimwear or beachwear.

The photo gallery is hosted on the company's website, where clients can enter for the chance to win a trip for two to Cancun, Mexico worth $5400, offered graciously by Transat Holidays.

Additional picture galleries are organised by theme on the company's Facebook page. The images are untouched in order to put an emphasis on natural beauty and allow clients to experience their moment in the spotlight.

"People are generally happiest while on vacation, so we wanted to interact with our clients and have they re-live those wonderful memories," says Elyse Pesant, Vice-President of Marketing, La Vie en Rose. "We're also glad to see how many women are proud of their bodies; we receive mostly shots of our swimwear even though we'll accept any vacation picture."

La Vie en Rose has been organizing national contests three times a year with a trip for two to a luxurious beach resort as well as La Vie en Rose products as the grand prize, and the number of registrations grows with each one.

The company was searching for a new way to engage their target market and empower them, while simultaneously promoting their successful swimwear banner, La Vie en Rose Aqua. "While on location in Jamaica for our ad campaign shoot, we realized the potential for this type of project because we almost exclusively saw our swimwear on the beaches," adds Elyse Pesant. "This has proven to be a fantastic tool in getting to know who our target market is."

La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion.

La Vie en Rose


Must ReadView All

OECD urges UK for close EU ties to meet Brexit challenges

Textiles | On 24th Oct 2017

OECD urges UK for close EU ties to meet Brexit challenges

The British economy has weakened following the decision to leave the...

Accord, Alliance to leave Bangladesh in 2018

Apparel/Garments | On 24th Oct 2017

Accord, Alliance to leave Bangladesh in 2018

Accord and Alliance, the two western buyers' platforms working to...

Gujarat govt announces bonus for cotton farmers

Textiles | On 24th Oct 2017

Gujarat govt announces bonus for cotton farmers

The Gujarat government has announced a bonus of Rs 100 per 20 kg for...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search