Home / Knowledge / News / Apparel/Garments / Uniqlo uses social-media for Philippines debut
Uniqlo uses social-media for Philippines debut
May '12
Japan's leading apparel retail chain Uniqlo is set to launch its first Philippine outlet at the SM Mall of Asia (MOA) on June 15 this year. To promote the event and to stimulate the interest of the customers, the retailer is taking help of social-media for its pre-launch promotion.

The promotion campaign titled “UT Vote & Win” gives an opportunity to the participants to win Uniqlo's UT shirts or a sponsored trip to Japan for two. The participants need to vote online for the design they like through Uniqlo Philippines Facebook page or on-site by visiting the Uniqlo Hoarding Wall in MOA until June 10.

It is for the first time that Uniqlo has launched such a campaign involving social-media in any country.

With over 27 million Facebook users, Philippines has eighth highest number of registered social networking site members in the world and third highest in Asia, and this is what persuaded the company to chose Facebook as a campaigning platform. The retailer wants people to experience the brand at the earliest.

Looking at the popularity of the social-networking site in Philippines, Uniqlo expects to get hold of the target market through the campaign, which is likely to secure at least 150,000 likes from potential customers.

Uniqlo, one of the Fast Retailing's five clothing brands, is imparting intensive training to 100 service staffers, to be appointed at the new 550 sq m outlet, for which interior work is currently going on.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Apparel/Garments | On 19th Jan 2017

Apparel brand Mango adapts website for Middle East region

Spanish apparel brand Mango has unveiled an adapted version of its...

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Interviews View All

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search