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Uniqlo uses social-media for Philippines debut
May '12
Japan's leading apparel retail chain Uniqlo is set to launch its first Philippine outlet at the SM Mall of Asia (MOA) on June 15 this year. To promote the event and to stimulate the interest of the customers, the retailer is taking help of social-media for its pre-launch promotion.

The promotion campaign titled “UT Vote & Win” gives an opportunity to the participants to win Uniqlo's UT shirts or a sponsored trip to Japan for two. The participants need to vote online for the design they like through Uniqlo Philippines Facebook page or on-site by visiting the Uniqlo Hoarding Wall in MOA until June 10.

It is for the first time that Uniqlo has launched such a campaign involving social-media in any country.

With over 27 million Facebook users, Philippines has eighth highest number of registered social networking site members in the world and third highest in Asia, and this is what persuaded the company to chose Facebook as a campaigning platform. The retailer wants people to experience the brand at the earliest.

Looking at the popularity of the social-networking site in Philippines, Uniqlo expects to get hold of the target market through the campaign, which is likely to secure at least 150,000 likes from potential customers.

Uniqlo, one of the Fast Retailing's five clothing brands, is imparting intensive training to 100 service staffers, to be appointed at the new 550 sq m outlet, for which interior work is currently going on.

Fibre2fashion News Desk - India

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