Aussie Olympic team unveils opening ceremony uniform

04 May '12

5 min read

Sportscraft have created a uniform where the hero is the vintage sports jacket, which takes its inspiration from Australian sporting heritage and is both timeless and authentic. The uniform is relaxed and comfortable and reflects the Australian lifestyle. A garment wash gives the uniform a vintage feel enhanced by old gold embroidery of the Olympic crest. The modern colour palette features an Australian green and gold offset with crisp white. Attention has been paid to the detailing with antique style brass buttons and a navy trim.

Daniel Bracken, CEO, Apparel Group said: “Sportscraft are very proud and excited to have once again worked with the AOC on the 2012 Opening Ceremony uniforms. It is an honour for us to be a part of this collaboration: a great Australian brand supporting a great Australian Team.”

London 2012 marks a first for Volley being an Official Supplier of the Australian Olympic Team. Continuing its role in Aussie sporting history, Volley is proud to reveal its customised sandshoe for the Opening Ceremony.

The 2012 Australian Olympic Team Volley is white, with a custom green and navy woven collar and heel tape, green leather collar lining, 4mm wide green round wax coated laces with gold metal aglets, full grain leather tongue with the Australian Olympic Crest and Rings laser etched on the front side and 'Australian Olympic Team 27 July – 12 August' on the inside, and a souvenir custom molded metallic gold metal laser etched swing tag.

Pacific Brands CEO, Sue Morphet said: “Volley is an iconic Australian brand, making it the perfect fit in every sense for the Australian Olympic Team. The past 18 months have been huge for Volley, with the range reset to its original specifications and the re-launch of three classic styles from the archives as well as this partnership with the AOC. We are truly honoured that Volley will be recognised as an Official Supplier to the Australian Olympic Team.”

The Australian Olympic Team will wear the uniform by Sportscraft and Volley at the Opening Ceremony of the London 2012 Olympic Games on July 27, 2012. To share the spirit of the Games with all Australians, both Sportscraft and Volley will release licensed products, giving consumers the chance to own a piece of Australian Olympic history.

Sportscraft

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