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Spanish apparel retailer Shana plans Turkish foray
May '12
Low-priced Spanish apparel retail chain Shana has entered into a franchise agreement with the United Clothing group for opening stores in Turkey.

The agreement also makes United Clothing one of the suppliers of denim shirts to Shana.

As per the agreement United Clothing will open 20 Shana stores offering shirts, jeans and knitwear, in Turkey this year.

The franchise agreement is in accordance with Shana's plans for international expansion. The company already has similar agreements with other companies for expansion into the Arab, Asian and Latin American markets.

United Clothing owns a manufacturing unit in Istanbul with an annual capacity to produce more than 30 million apparels. The Turkish firm supplies to global retail chains like Primark, Inditex and New Look.

In 2011, Shana grossed a turnover of € 75 million from its network of 240 outlets. Around 17 percent of Shana's revenues currently come from its overseas sales and the company plans to increase this share to 30 percent by 2012 and to 50 percent by 2013.

Currently, Shana has 25 stores outside Spain and the company plans to increase the tally to 75 by the end of this year.

Shana will be opening its first China outlet in Shanghai next week, followed by its first two stores in Singapore later this month.

Fibre2fashion News Desk - India

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