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Joint venture for Iconix India completed
08
May '12
Iconix Brand Group Inc and Reliance Brands Limited, a part of the Reliance Industries Group, the largest private sector company in India, announced the completion of the formation of their joint venture company in India, Iconix India. The partnership marks the next step in a global expansion strategy for Iconix, which currently has other similar partnerships in Greater China, Europe and Latin America.

Iconix India will be based in Mumbai and will follow a similar business model to that of Iconix in North America, which focuses on growing royalty revenue through existing and new licensing agreements with both manufacturers and retailers.

Iconix Brand Group Inc licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Reliance Brands Limited is part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business.

Iconix Brand Group


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