Home / Knowledge / News / Apparel/Garments / New firm unveils gaming apparel line in Australia & NZ
New firm unveils gaming apparel line in Australia & NZ
09
May '12
Australian apparel industry veterans have come up with a new apparel label Control Division, which has been launched in the domestic market as well as in New Zealand.

The label launched by Australian apparel entrepreneurs, in association with Wellington-based Sidhe's Mario Wynands and Tyrone McAuley, focuses more on the overall concept of gaming rather than individual gaming.

Control Division Chairman Richard Neal said they have been monitoring the video gaming space and planning the launch of clothing line for quite some time. He added that they have developed a culture in their brand, which can be facilitated only while working with industry veterans.

Mr. Neal said the mammoth growth of the video-game culture created the ground for launch of the new brand, which would cater to the world markets.

The new label would present gamers with trendy, quality clothing apt for wearing at home, down the street or to the club, he added.

Control Division's first limited collection named “beta” includes gaming-based T-shirts, track pants and hoodies designed by dedicated artists from the gaming space.

Fibre2fashion News Desk - India


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search